Founding Partner and Co-Principal
Andy Morris is a founding partner and co-principal of The Morris + King Company, one of the leading independent public relations firms in the industry. An Internet pioneer who was among the first marketing executives to recognize how the Web would forever change the way companies communicate with its customers, Mr. Morris leads MKC’s flourishing digital and social media division.
Among Mr. Morris’ primary responsibilities is providing unparalleled expertise for premier brands seeking the fullest range of communication tools available, from social media campaigns, microsite development and widget creation and marketing to branded online content development and syndication. Working seamlessly across both traditional and new media arenas, Mr. Morris has developed successful campaigns and initiatives for many of the top companies in the digital space, including AOL, Wikipedia, Glam Media, Stardoll, Heavy, Beliefnet, IDG, eMusic, Fanscape and Register.com.
Mr. Morris is a master at strategically timing news and launch events to generate maximum media attention and exposure. He is also recognized throughout the public relations industry for creating exciting and original communications campaigns and events that build brand awareness. Among his many imaginative and inspired ideas include the writing of the world’s longest letter for Pilot Pen, the world’s first-ever Giant Pumpkin Regatta for Stew Leonard’s and recycling the famed Rockefeller Center Christmas Tree into enrichment toys for animals at the Central Park Zoo as part of a National Geographic Channel launch campaign.
Mr. Morris’ extraordinary insights into how the Internet is changing the way people obtain information, what they listen to and who ultimately influences them has put him at the forefront of the digital phenomenon. He has amassed and cultivated an extensive network of influential and credible bloggers across key categories including media, technology, lifestyle, entertainment and public affairs. Mr. Morris has also helped shape the agendas of numerous prestigious new media conferences, such as the Monaco Media Forum and D: All Things Digital, which is sponsored by the Wall Street Journal.
Throughout his outstanding career, Mr. Morris has been on the leading edge of innovation in the digital world. He has created groundbreaking public relations campaigns and innovative branding programs for Pseudo.com, an early Internet website for live audio and video webcasting, as well as for Razorfish, Excite@Home and Musicmaker.com. Prior to founding MKC in 2001, Mr. Morris was senior vice president at LaForce & Stevens. Before that, he served as vice president at Dan Klores Communications, where he headed the Internet and healthcare practices.
Mr. Morris is the recipient of several honors and accolades for outstanding public relations programs, including the Creativity in Public Relations Award (CIPRA), the Public Relations Society of America’s “Big Apple” award and Bulldog Reporter’s “Silver Bulldog” award.
Mr. Morris received a B.A. from Duke University. He serves on the boards of the Middlesex School Alumni Association, TweetDrive and Social Media Week. In addition, he is a Marketing Jury Member of The Real Time Academy of Short Form Arts and Sciences (“Shorty Awards”) and an advisor to Internet Week.
Andy Morris lives in Rowayton, CT.