Our core strength is identifying a brand's greatest assets and creating a strong and powerful statement that differentiates a company from anyone else in the competitive marketplace. We are masters at capturing a brand's vision, building an unshakeable foundation, and constantly adapting to changing market conditions to ensure success.
MKC's customized and targeted approach begins and ends with achieving the goals of our clients. We serve as counselor, strategist and sounding board, bringing the best of both traditional and digital PR practices with a level of service, insight, creativity and deep industry knowledge that sets us apart.
social media strategy
MKC stands on the cutting edge of the social media phenomenon, bringing unmatched knowledge and expertise to help companies attract, engage and retain customers. From Facebook and Twitter to LinkedIn and the blogosphere, we spark conversations, build relationships and connect your brand's message to powerful voices in the digital world.
Delivering authentic and unfiltered digital content directly to consumers across multiple platforms is critically important in the New Media world. We are recognized experts in creating Web videos, podcasts, RSS feeds, branded entertainment programming as well as dynamic email, mobile and blog content.
media monitoring/ analytics
MKC taps leading-edge firms such as Media6Degrees, 33Across and Radian6 to measure how a client's message is resonating with targeted audiences. Providing analysis, measurements and insights regarding SEO, pay-per-click campaigns and paid search marketing allows clients to quickly respond and react in the constantly evolving online medium.
MKC produces unforgettable launch events that help companies and their products stand out and break through the competitive clutter. Our renowned salon events, online launches and open houses combine the best of strategic planning with flawless execution, from top-line positioning to the smallest tactical details.
conferences and events
Participation at prestigious conferences, seminars and forums is an integral aspect of every MKC client's brand-building strategy. We place senior-level executives as keynote speakers and panelists at prominent industry events including the Wall Street Journal's D: All Things Digital, The Licensing Show, Fortune Brainstorm, Monaco Media Forum and the CMO Summit.
Teaching CEOs, celebrities, Army generals and other high-profile public figures how to clearly and precisely articulate their messages for online, print and broadcast outlets is essential in today’s 24-hour news cycle. Lead MKC partner and co-founder Judith R. King provides her coveted media tips with proven and unrivaled results.
A brand’s reputation is its most important asset, and MKC excels at providing strategic guidance and counsel during any crisis situation. In today’s era of digital transparency, a smart, thoughtful and proactive plan and strategy makes all the difference in maintaining the public’s trust and a company’s pristine image.